WHAT IS A CANE CODE?
Every bottle of Renegade Rum features its own pioneering canecode. Once entered it will reveal a host of unprecedented and engaging content related to the bottling. Using rich photography, and drawing upon our unrivalled digital logistics systems that collects thousands of data points, you’ll be able to browse maps, see harvest information, view distillation details and find out about the land upon which the cane was grown. The information is designed to delight the most curious rum fan, as well as content to draw casual drinkers into the concept of real provenance. You’re even able to listen to the sounds from the farm itself. Here’s just one example from Dunfirmline.